Platform agencies vs. owning your stack
Most voice AI “companies” in REI are one person with a Synthflow subscription and a GoHighLevel account. Here's what that means for you.
The platform risk is real. Retell just raised their Series A. Synthflow closed theirs in 2025. When VC-backed platforms need to show revenue growth, guess whose prices go up? Every agency built on top of them is one pricing change away from a margin crisis.
The numbers don't lie
When you go direct to the APIs instead of paying platform rent, the math changes completely.
$0.05–$0.06 vs. $0.10–$0.13 on platforms
Scales with compute, not platform tiers
Direct APIs — Deepgram, Claude, Twilio
vs. 29–83% on platform-dependent stacks
Real cost: 1,000 voice minutes/month
Based on typical REI wholesaler usage. Includes STT (Deepgram), LLM (Claude), TTS, and telephony (Twilio). Platform agencies add 40-100% markup through Synthflow, Vapi, or Retell intermediary pricing.
A fully integrated suite of voice AI products
Everything you need to automate lead qualification, from AI voice agents to real-time transfers and analytics.
AI Voice Agents
Natural conversations powered by Retell AI. Your AI sounds human and handles objections gracefully.
Lead Qualification
Custom qualification flows that match your sales process. Only qualified leads reach your team.
Instant Transfers
Warm or cold transfers to your closers. Qualified leads connect in seconds, with full context.
Call Analytics
Full transcripts, recordings, and insights. Track qualification rates and optimize your scripts.
24/7 Availability
Never miss a lead. AI agents answer calls around the clock, holidays included.
Easy Integration
Connect to your CRM, dialer, or workflow. Webhooks and API access for custom builds.
500 leads call after a mailer drop.
Now what?
This is where platform-dependent agencies fall apart. Their tier limits weren't designed for your reality.
Platform agency (20 concurrent limit)
voniq (your infrastructure, your rules)
How voniq works
From call to close in three simple steps
AI answers the call
Your AI agent picks up instantly — no hold music, no wait times. Available 24/7, 365 days a year.
AI qualifies the lead
Natural conversation to verify criteria. Insurance, medications, timeline — whatever you need to know.
You close the deal
Qualified leads transfer directly to your team with full context. No wasted time on bad leads.
Ready to scale your sales?
Start qualifying leads automatically. Go live in 24 hours, not weeks.